The name of the company “ASICS” is an acronym of the Latin phrase “anima sana in corpore sano” which translates to “a sound mind in a sound body”. Back in January ASICS announced a renewed commitment to use the power of sport to uplift the world, a brand value they’ve held since 1949.
Throughout 2021 and beyond, ASICS has been encouraging people to experience the transformative power of sport, not just on the body but on the mind. Through research and innovation, and by supporting projects that get people moving while promoting positive physical and mental wellbeing, ASICS is committed to moving both the body and mind.
Their latest campaigns focus on perseverance, persistence and resilience in doing something despite difficulty or delay in achieving success, emphasizing this message throughout their latest social campaigns; 2020 was a lesson on falling. 2021 is about learning how to get back up when you’re down. Challenge accepted. #SoundMindSoundBody
Diane Nukuri, ASICS Athlete has said of the campaign, ‘Not every race is going to be great. If you push through and remind yourself why you’re running, you’ll find the inner strength to take you to the finish line.’
ASICS will be at The Run Show Boston bringing this campaign to life as well as showcasing their latest tech and equipment, book your ticket today!