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The Opportunity

The popular show, where active U.S. consumers have a place to meet, mingle, learn and view products directly from the brands they know and love.  Launched in the UK in 2018, Raccoon Event’s National Running Show landed in Boston in January 2022 and again in 2023 and 2024 as The Boston Run Show. The two-day event, covered 75,000 square feet and has since played host to some of the most inspirational faces from the world of running, including Carl Lewis, Michael Johnson, Scott Jenkins, Hellah Sidibe, Susie Chan, Kelly Roberts, Scott Jurek and Lazarus Lake, who lead a packed schedule of inspirational and educational talks on the Inspiration Stage.

Returning for it’s 4th time, there will be practical advice and training tips from a wide range of experts in the Running Skills Theatre, providing new and experienced runners with information and advice to get started or advance their running ability.

New to the upcoming Boston Run Show, timed for March 2025 in Boston, will will join forces with the Boston Outdoor Expo on March 1-2, 2025, at the Boston Convention and Exhibition Center. The co-location promises a weekend packed with the latest gear for all your outdoor needs, activities, exhibitions, and expert sessions, offering something for everyone who loves the great outdoors and the thrill of running.

Participating brands will be able to showcase their new products in a well-timed event that, unlike race packet pick up expos, offers consumers a content driven environment to stay and enjoy over a 2-day period.

The National Running Show Birmingham UK attracted over 24,000 attendees over 2 days – with each person staying an average of 5.5 hours.  The proven marketing strategy that drove phenomenal attendance in the UK has also been rolled out in the U.S. for all 4 of our shows.

How We Deliver the Audience

We attract our audience using a comprehensive multi-channel marketing campaign that includes:

• Partnerships and free ticket distribution via major marathons
• Partnerships with major running groups / clubs
• Partnerships with charity exhibitors
• Media partnerships with selected running blogs, websites and magazines
• Comprehensive PR campaign co-ordinated by our dedicated PR agency
• Continuous year round social media engagement

Our proposition is genuinely exciting and offers something different to any other event. This includes:

• High quality conference programme with inspirational marquee names as speakers
• Educational features such as the Strength Training Zone and Run Clinic
• Personalised Advice at the Gait Analysis Feature, Run Clinic and Treatment Room
• Meet Ups at the Run Cafe