Boston, MA March 2025
As part of the Raccoon Media Group’s commitment to giving back to the city of Boston, a sustainability-focused shake-out run took place on the morning of Saturday, March 1, coinciding with the opening day of The Boston Run Show. The plogging ‘pick up litter and jogging’ activation, which was sponsored by Runna, Running for Real, 2before, Chi Running, Soles4Souls and Marathon Printing, saw the Boston running community come together to help clean the streets of Boston’s Seaport District.
Tina Muir, founder of Running for Real, led the group activity which saw 30 runners collect 30 bags full of trash. The event also saw participation from Dave McGillivray, Race Director of the B.A.A. Boston Marathon, along with popular content creator and self-proclaimed “donut connoisseur” Alex Hermanson. Erica Hamel from the On the Runs podcast also joined in, lending her support to the eco-conscious effort.
This initiative aligns with Raccoon Media Group’s broader sustainability strategy, which focuses on reducing the carbon footprint of its events. The company has achieved Net Zero in Scope 1 and 2 emissions and aims to maintain this status despite business growth. Additionally, Raccoon Media Group is working to reduce event emissions per visitor, with specific targets set for both UK and US events, and is actively encouraging low-carbon travel options to influence Scope 3 emissions.
“This is what running is all about—community, connection, and caring for our environment,” said David Barclay, Event Manager of The Boston Run Show. “We were thrilled to see such a great turnout and hope to inspire others to make small but meaningful changes.”
This event is just one of many ways Raccoon Media Group is working to make a positive impact on the communities it serves through its events and initiatives.
Raccoon Media Group is a dynamic, high-growth media business dedicated to serving passion-led communities across both B2C and B2B markets worldwide. Through its impactful events and media properties, Raccoon delivers year-round content, education and growth and networking opportunities to specialist, self-identifying audiences. Founded in 2018 the company has rapidly expanded its portfolio across health, wellbeing and specialist passion-led markets. Entrepreneurial and disruptive, Raccoon challenges the status quo, invests in exceptional people and creates sustainable events that foster industry growth and meaningful connections. Connect with us at www.raccoonmediagroup.com or for all media enquiries, contact Chloe Hyland, [email protected]