Following the inaugural success of The Boston Run Show USA in Massachusetts, in February 2023, Marathon Sports confirms their involvement as the headline retailer for the second edition of the show, 2024.
Organizers welcomed 18,000 ticket registrations and thousands of visitors through the doors of the Hynes Convention Center to the launch, last month. The next edition of The Boston Run Show, is set to take place January 27th -28th, 2024 and will substantially grow from the support shown by leading brands and partners in the running industry.
Craig Hanratty, Event Director “Despite the freezing temperatures in February, the Boston strong runners showed their determination to visit the first ever Boston Run Show on the East Coast. Thousands of runners and their families showed up to enjoy a weekend of running inspiration and find new products from brands. The event was backed and supported by renowned retailer, Marathon Sports, who will join us again for the next edition, bringing the latest products from running shoes, apparel, and accessory brands into the show too. Now, with just under a year to plan the next edition, we are excited to continue to work with an iconic New England running retailer and grow the show for the runners in Massachusetts.”
Marathon Sports has over 40 years of delivering innovative products and serving the running community. Their 21 New England retail locations are the hub of the running community; offering training groups, clinics, and supporting local events and races. The 2023 Boston Run Show saw Marathon Sports bring RightFit shoe fitting, gait analysis with aertex, t-shirt printing plus running brands Goodr, Junkbandz, and Sprints. For the next edition, plans for the Marathon Sports booth are underway.
Marathon Sports commented, “The Boston Run Show is a special event. There is nothing quite like it. It’s a community town hall for runners, incredible presentations and speakers, and a place to find some of the newest and most exciting products for runners. What our brand partners like, is that they can do more in this setting than just selling products. They can express their brand and get creative with experiences. We are excited to see what this could be after a great first year!”
The running expo will welcome runners from Boston and surrounding states who are looking for an inspirational day out to see the latest gear, tech, apparel, expertise, and inspiration. The show is for those who are just beginning to run or those who are going to complete their next race. The expo is designed to welcome the community of Boston, no matter a runner’s ability, sexual orientation, or race.
Brands who have already confirmed their attendance for the 2024 edition include Puma, Altra, Matrix Fitness, Darn Tough, Hyperice, Hilma, Bakline, ChiRunning and more.
To sign up for a booth or sponsor the event, contact [email protected]
About Raccoon Media Group
Raccoon Media Group is a dynamic, high-growth media business focused on enabling healthy and active lives. Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside, healthy and active. Our events are well-timed, community-driven, tightly focused and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.