Jeff Booher is Founder and CEO of Predictive Fitness, LLC, a health and fitness data company that uses predictive analytics to deliver highly personalized training and coaching to endurance athletes. He developed the company’s first service, TriDot, to specifically meet training and coaching needs for triathletes.
Jeff started competing in triathlons in 2002. He has completed over 60 events, including four IRONMAN, with numerous age-group and overall masters wins. He is also a USA Triathlon (USAT) Level II Certified Coach and coaches a USAT High Performance Junior Triathlon Team which is the top team in USAT’s South Midwest Region. Jeff has also been selected by USAT to coach multiple Olympic hopefuls as part of the Collegiate Recruitment Program (top collegiate recruits in the US).
Jeff served in the Military Intelligence Branch of the U.S. Army where he was a Russian linguist and also trained soldiers to exceed physical fitness standards.
Following his active-duty service in the Army, he was a systems engineer designing supply-chain-management software and served the next 16 years as Chief Operating Officer of three different corporations where he determined key performance metrics, technology, infrastructure, standards, and process to optimize quality and profitability.
In 2004, Jeff began analyzing the science of triathlon training in search of better training efficiency and results. He found triathlon coaches and athletes were being guided by philosophies and “one size fits all” approaches based on tradition, as well as some level of myth and guesswork.
But one consistency was evident. Personal data matters in triathlon training and no one was including an extensive view of an athlete’s physiology, background and current performance levels. Given this, Jeff decided to launch TriDot.
Today, TriDot is an easy-to-use, analytics-based system that takes the guesswork out of training. It leverages individual factors with comprehensive data of similar triathletes to create a uniquely personalized approach to triathlon training. TriDot’s personalization includes a performance index which scores a triathlete’s actual and potential performance ability on a scale of 1 to 100 in, swim, bike and run, as well as overall.
In the end, TriDot is a predictable, measurable and repeatable training and performance methodology, versus a belief or philosophy.
Jeff holds a BBA in Management of Information Systems from Texas A&M University. He and his wife Jennifer are longtime residents of Southlake, TX where they live with their daughter and two sons.